Free Adobe 9A0-412 Exam Dumps Questions & Answers

An analyst is running the Marketing Channel Overview report and notices that there is no revenue created to their social media campaigns. At this point there are many campaigns on Facebook that use tracking code query parameter, "cid=social". Exhibits 1 and 2 show how the social traffic is configured by processing rules of the Marketing Channel Report.
What change should the analyst make to the Marketing Channel processing rules?

• A.  The "Social Campaigns" processing rule should be set to the tracking code contains "Social".
• B.  The "Social Networks" channel should be changed to set the channel's value to "Tracking Code".
• C.  The "Social Networks" processing rule should be changed to a condition of "Any".
• D.  The "Social Campaigns" marketing channel should be before the "Social Networks" channel in processing order.

Exhibit:

A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:
What drove the visitor to interact with a download button
The amount of revenue gathered as a result of downloads
The download start rate
Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine on this solution?

• A.  What marketing channel produced the most download revenue
• B.  Which download driver has the highest rate of downloads per visit
• C.  What download file names produced the most download errors
• D.  Which form had the most errors

The analyst has been two separate reports that provide differing measurements of unique visitors. The reports were generated with Report. These differing values are in the attached exhibit. Why are the unique visitors of the "Typed/Bookmarked" Referrer type in the "Referrer Types" report unique visitors of the "Direct" channel in the Last Touch Marketing Channel Report different?

• A.  The Referrer Types report has the option to "Override Last-Touch Channel" checked
• B.  The Marketing Channel report cannot be customized like the Referrer Types report
• C.  The Referrer Types report only identifies visitors that have a referring URL
• D.  The Marketing Channel report does not use the same logic as the Referrer Types report

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

• A.  Average revenue per order increases
• B.  Average revenue per click-through decreases
• C.  Average orders per click-through increases
• D.  Average orders per checkout decreases

A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:
mpid: to identify the marketing agency partner
afid: for affiliate ID
campId: to track the campaign ID
itrkid: for internal campaigns
offerid: tracks the special offer ID
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is valid landing page URL with appropriate values?

• A.  Option A
• B.  Option B
• C.  Option C
• D.  Option D