There are plans at your organization to implement a new eVar to capture internal search terms on the company website. After speaking with multiple stakeholders. It has been determined that all search terms used during the visit should receive credit for success events.
Based on this information which allocation type should be selected in the report suite eVar settings?
An Architect advises a site developer to embed the Adobe Launch script in the <head> and to place the data layer before the closing </body> tag of a web page.
During testing, an Adobe Analytics page view call fires successfully. Several Adobe variables are not defined in the call. The embedded Launch script and the data layer are implemented correctly per the Architect's specifications.
What should the Architect do to resolve the issue?
If you wants to capture multiple values in a variable at once see them reported as individual line items, which variable types should you consider using?
List prop
A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.
The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.
Which solution should the architect use?
