A customer wants to track and report on the total cost of a postal campaign.
What should the Architect recommend?
A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.
The solution must use their centralized customer data, no older than from the previous day, and customize the newsletter template to contain articles relevant to the customers preferences.
The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.
Which two options should be implemented?
A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel. Which two solution approaches should be recommended? (Choose Two)
A customer has the below requirements to handle un-subscriptions:
*Make the feature available for Push and Email channels
*Send a confirmation message to the recipient of the opt-out
*Be able to store subscription history
Which solution should be used?
A customer is migrating its legacy marketing platform with Adobe Campaign.
The customer has dependencies on a few significant custom database functions that enabled specific string manipulations and custom encryption.
While developing workflow, the team struggle to match these functions that the customer was able to use prior to Adobe Campaign.
What should the Architect recommend?
