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  1. Home
  2. Adobe Certification
  3. AD0-E327 Exam
  4. Adobe.AD0-E327.v2023-08-15.q17 Dumps
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Question 6

An Adobe Campaign business practitioner is extracting data using a "Data Extraction" activity of a workflow.
What step should be taken to filter the final result of the aggregate for customers who have ordered more than
10 times?

Correct Answer: A
Explanation
a data extraction activity allows you to extract data from Adobe Campaign database and export it to a file1
. You can select the data to be extracted, the file format, and the output location1.
The handle groupings option lets you group data by one or more criteria and apply aggregate functions such as count, sum, average, etc2. You can also filter the final result of the aggregate by using a having clause2.
the step that should be taken to filter the final result of the aggregate for customers who have ordered more than 10 times would be option A. Handle groupings (GROUP BY + HAVING) would allow you to group customers by their order count and filter those who have ordered more than 10 times.
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Question 7

A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?

Correct Answer: C
Explanation
The most appropriate delivery indicator to use to ensure the winning delivery is selected is C. indicators/@estimatedRecipientOpenRatio1.
The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
The most appropriate delivery indicator to use to ensure the winning delivery is selected is the estimated recipient open ratio. This is because the open ratio is a measure of the number of recipients who opened theemail divided by the number of emails delivered. The higher the open ratio, the more effective the email campaign2.
https://getcircuit.com/teams/blog/delivery-performance-kpi
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Question 8

A business practitioner needs to configure an event triggered campaign based on the customer journey as shown below.

What should the business practitioner do to configure an email attachment on the fly to a transactional message?

Correct Answer: A
Explanation
Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.
To configure an email attachment on the fly to a transactional message, you need to define SOAP attachment parameters within the content of the delivery. These parameters are used to specify the URL, name, type and encoding of the attachment. For example, you can use <%= rtEvent.ctx.attachmentUrl %> to refer to the attachment URL.
https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-wi
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Question 9

What is a benefit of using the direct mail delivery step instead of a data extraction step?

Correct Answer: A
Explanation
The benefit of using the direct mail delivery step instead of a data extraction step is A. The delivery step allows for personalization.
The direct mail delivery step allows for personalization of the direct mail piece, which can increase the effectiveness of the campaign. The data extraction step does not allow for personalization.
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Question 10

An insurance company wants to send an email delivery labeled "New Offers" to all the customers with Car and PackageA to inform them about new offers that they can purchase. After one week they want to send a follow-up to those that did not open the delivery.
How would the business practitioner achieve that?

Correct Answer: B
Explanation
Adobe Campaign allows you to create queries that filter recipients based on various criteria, such as their profile attributes, delivery properties and tracking logs. You can use queries to segment your audience and target specific groups of recipients for your campaigns2.
To achieve the requirement of sending a follow-up email delivery to those customers who did not open the previous delivery labeled "New Offers", you need to create a query that filters recipients based on their product, package, delivery label and tracking logs. You need to use the Tracking Logs (trackingLog) dimension and check if it does not exist for each recipient. This means that there is no tracking information for opening or clicking on links in the previous delivery3.
https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing
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