A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?

• A.Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
• B.Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
• C.Be less specific with the change: do not list the decrease in the exact number of form fields.

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Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

• A.Do nothing. Auto-allocate will do this.
• B.Deactivate the activity and create a new one with only A. B, D experiences.
• C.Switch the test to manual allocation and allocate 0% of traffic to Experience C.

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The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?

• A.Experience Versions
• B.Template Rules
• C.Enhanced Composer

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