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  1. Home
  2. Adobe Certification
  3. AD0-E555 Exam
  4. Adobe.AD0-E555.v2024-09-14.q19 Dumps
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Question 1

An email analyst needs to know if the click-to-open rate of their marketing team's emails has increased in July of this year compared to July of last year.
Which report would the email analyst consult to find this information?

Correct Answer: C
Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.
To find the click-to-open rate of your emails, you need to select the Click to Open Rate metric from the Metrics drop-down menu in the Email Insights interface2.
The click-to-open rate is the percentage of unique clicks divided by the number of unique opens. It measures how effective your email content is at driving recipients to take action after opening your email2.
To compare the click-to-open rate of your emails in July of this year and last year, you need to select the Month dimension from the Dimensions drop-down menu and use the Date Range filter to specify the time period you want to analyze3.
You can also use the Compare feature to see the percentage change in the click-to-open rate between the two time periods3.
Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.
References:
1: Email Insights Overview 2: Email Insights Metrics 3: Email Insights Dimensions and Filters
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Question 2

A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?

Correct Answer: B
One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify1. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.
Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed1. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.
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Question 3

Custom tags can be used for which purpose?

Correct Answer: C
Custom tags are used to describe programs and can have multiple values for each tag type1.
Custom tags can be applied to different program types and can be made required or optional1.
Custom tags can help organize programs and channels for reporting purposes2.
The Program Performance report shows the performance of programs based on various metrics such as success, cost, and revenue3.
The Program Performance report can be filtered by custom tags to show only the programs that match the selected tag values3.
To filter the Program Performance report by custom tags, follow these steps3:
Go to the Analytics section and select Program Performance.
Click Setup and then click Filter.
Select the tag type and the tag values that you want to filter by.
Click Apply and then click Run Report.
The report will show only the programs that have the selected tag values for the selected tag type. References: 1: Create Custom Tags | Adobe Marketo Engage 2: Understanding Tags | Adobe Marketo Engage 3: [Program Performance Report | Adobe Marketo Engage]
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Question 4

Which type of Smart Campaign processes all qualified people at once?

Correct Answer: C
A Smart Campaign is a workflow that automates actions based on triggers and filters.
There are two types of Smart Campaigns: trigger and batch.
A trigger Smart Campaign listens for a specific activity or change in data and then executes actions for each person who meets the criteria. For example, a trigger Smart Campaign can send an email to a person who fills out a form on a landing page.
A batch Smart Campaign processes all qualified people at once, regardless of when they performed the activity or changed the data. For example, a batch Smart Campaign can update the lead status of all people who attended a webinar.
Therefore, the type of Smart Campaign that processes all qualified people at once is a batch Smart Campaign. References: : What is a Smart Campaign? : Trigger Smart Campaign Example : Batch Smart Campaign Example
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Question 5

Which effect does a paused cadence have on a member of a live Engagement Program?

Correct Answer: C
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