What does Adobe Target optimize towards when running an Automated Personalization activity?

• A.Revenue per visitor
• B.One single metric
• C.The model will determine which goal to optimize

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One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?

• A.Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
• B.Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
• C.Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

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An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

• A.Create audience with QA query parameter, then attempt to qualify by browsing the site.
• B.Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
• C.Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

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An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?

• A.Using the Form-Based Experience Composer
• B.Using the Enhanced Email Experience Composer
• C.Using the Visual Experience Composer

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A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

• A.Names of the criteria used
• B.Names of the collections used
• C.Names of activities tested

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