A division of a telecommunication company is reviewing its current product range. It has decided to reposition itself by narrowing its product scope to 'deliver consultancy service'. The activity is the primary doing activity doing on a business Activity Model (BAM) defined by the Chief Executive Officer (CEO). A number of other activities have been identified, five of which are listed below:
Determine which customer to target for
a) Determine which customers to target for our focused service.
b) Track the progress of consultancy contracts placed by customers.
c) Define the skills sets of the consultants supplying our service.
d) Agree on a marketing campaign to make people aware of our new product focus e) Run monthly open days, showcasing our consultancy expertise.
Which of these would be categorized as planning activities on the CEO's BAM?
An airline has agreed that the following Key performance indicator (KPI) will help measure one of the airline's Critical Success Factors (CSFs) -customer service. The KPI is the percentage of customers rating our service as excellent in an independently administrator customer survey.
In the current year, the performance objective associated with KPI is 70%. The airline, therefore, aims for at least 70% of customers rating its service as excellent.
Which of the following activities in a Business Activity Model would establish whether the KPI and its associated performance objective is being achieved?
TeamClothing sells clothes through its shops based around the country If a customer in a shop cannot find the item they wish to buy. a sales assistant can order it for them online and when it arrives, the customer can then collect the item from the shop Customers may also order directly from TeamClothing's website Orders from the website are usually delivered to the customer's home address Online customers also automatically receive a monthly catalogue from the firm, which lists current offers Three events are of particular interest:
Shop sales assistants ordering items for a customer online Customers ordering through the website Sending a monthly catalogue to website customers How would these events be classified'?
A business case features a management summary, from which the below extract is taken:
'The new approach will incur significant investment in terms of software licenses and annual maintenance fees, which will not be negotiable until year four of the proposal. We will research competing suppliers in the marketplace at end of year three, the supplier will, therefore, be likely to otter a reduced price for year five and beyond. However, we are convinced that the selected option is the right one. It will give us a competitive edge as a result of improved management information, in addition to the boost it will give to our image with our established customers." Which categories of costs and benefits are described in this extract*?
A report has been created into improving the scheduling of physio appointments at a major hospital An extract reads
'The scheduling team have a strong set of skills that will not need to be updated However, the team should be split into two. one dealing with inpatients and one with outpatients The introduction of a new telephony software and an online booking system will also require changes to the process' How might these changes be BEST presented to communicate with the scheduling team'?