Free Facebook 410-101 Exam Dumps Questions & Answers

A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

• A.  A core audience + an engagement audience
• B.  A lookalike audience + a website audience
• C.  A lookalike audience + an engagment audience
• D.  A core audience + a website audience
• E.  A core audience + a lookalike audience.

Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

• A.  You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
• B.  Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
• C.  There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
• D.  There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
• E.  Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.

You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

• A.  Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
• B.  Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
• C.  Raise the campaign spending limit of the existing campaigns to $30,000.
• D.  Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
  $30,000 over the course of the new month.
• E.  Duplicate the existing campaign and increase campaign spending limit to $20,000
• F.  Start a new campaign and set up the spending limit to $30,000.

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

• A.  For every $1 you spend on a campaign, you generate $3.5 of revenue.
• B.  For every $10 you spend on a campaign, you generate $1.71 of revenue.
• C.  For every $1 you spend on a campaign, you generate $1.71 of revenue.
• D.  For every $1 of revenue, you spend $1.71 in advertising.

What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

• A.  Keep your cost per result below a certain amount
• B.  Optimize campaign for best cost per result
• C.  Get as many results for your full budget as possible
• D.  Allow Facebook auction to evenly distribute campaign budget
• E.  Get a specific target price for your campaigns