A company designs and sells premium jewelry primarily to wealthy professionals living in urban centers. This market is very competitive, and consumers often develop strong brand loyalty. The CEO of the company wants to increase sales. What is the MOST effective advertising strategy?

• A.Emphasizing the flaws of one of the company's competitors
• B.Emphasizing customers' positive in-store experience at the company
• C.Promoting jewelry without mentioning brand names
• D.Promoting a new line of jewelry that imitates competitors' offerings

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