An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend.
Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company's value proposition. The team has leveraged the following model to facilitate this discussion?
An online retailer of men's athletic apparel is seeking to become the market leader in the industry. To deliver on this strategy, the analytics team continuously collects data on the prices of competitorproducts and uses this information to adjust the retailer's prices. What type of analytics is the retailer using to maintain their pricing structure?
The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe.
To answer this, the team formulates several research questions, including:
What is the relationship between a Customer entity and an Order entity, where a customer entry will be present in the Customer entity only if they have made an order?
The analytics team is identifying research questions to address a business problem. The business analysis professional reminds the team that the most important dimension to consider is the:
