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  1. Home
  2. Microsoft Certification
  3. MB-220 Exam
  4. Microsoft.MB-220.v2022-09-07.q106 Dumps
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Question 61

Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for
contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Correct Answer: A,B,C
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
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Question 62

You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the
question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need
to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Correct Answer:

Explanation
insert code

Question 63

You are a marketer for Contoso Ltd. You plan to create a survey asking how much people like Contoso's
products.
You need to ask a series of single answer questions and have a rating scale for the answers, so the respondent
can select a value from the scale to answer each question,
Which type of question should you add to your survey?

Correct Answer: D
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types
insert code

Question 64

Drag and Drop Question
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Correct Answer:

Explanation:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules- and-examples-in-microsoft-dynamics-marketing
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Question 65

You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this "ghost text"?

Correct Answer: C
insert code
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