You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once,
more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Correct Answer:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

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You observe that some marketing emails that are part of customer journeys are not sent out.
Information about the emails displays in Customer Journey Blocked Email Insights.
You need to determine the cause for the issue.
What are three possible reasons why the emails are not sent? Each correct answer presents a complete solution.

• A.A Dynamics 365 internal error prevents email sends.
• B.The contact has been added to a suppression segment.
• C.The contact record has a lowered General Data Protection Regulation (GDPR) consent level.
• D.The contact has unsubscribed from receiving marketing emails.
• E.The contact's email server was not online when the email was sent.

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You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
Hoe should you publish the event?

• A.Publish the event. The session and speaker will publish automatically.
• B.Publish the session. The event and speaker will publish automatically.
• C.Publish the event, session and speaker manually.
• D.Publish the event and session separately. Speaker will publish automatically.

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You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?

• A.Validate, then Go Live.
• B.Check for Errors, then Publish
• C.Validate, then Publish.
• D.Check for Errors, then Go Live.

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You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The
marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of
actions to the answer area and arrange then in the correct order.

Correct Answer:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-

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