Free Oracle 1Z0-1031 Exam Dumps Questions & Answers

What is the CPS pricing model?

• A.  This model allows clients to purchase data on a cost per category agreement.
• B.  This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
• C.  This model allows clients to purchase data on a cost per 1,000 impressions basis.
• D.  This model allows clients to purchase data each time the campaign wins a unique customer attribute.
• E.  This model allows clients to purchase data based on the overall win rate of the campaign.

Which of the following strategies exhibits Oracle DMP data scoping best practices?

• A.  Collect all data, regardless of granularity, to manage it within the DMP.
• B.  Collect and store only online interactions, as the DMP is an online platform.
• C.  Collect strategic data points, designed to identify customer engagement.
• D.  Collect only personally-identifiable information, to correlate it within the DMP.

What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

• A.  Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
• B.  Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
• C.  Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
• D.  Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.

Which of the following are two true statements about ID swapping? (Choose two.)

• A.  It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
• B.  It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
• C.  It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
• D.  It is necessary in order to ingest data via the Online Ingest method.
• E.  It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.

Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

• A.  The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
• B.  The BlueKai Site ID is different for every Media Click tag.
• C.  The DoubleClick Campaign Manager macros are different for every creative.
• D.  The click-through URL must be added to the Media Click tag.