You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts?

• A.Use email address.
• B.Use an SAP Emarsys Customer Engagement internal ID.
• C.Use first name and last name.
• D.Use date of birth.
• E.Use an external ID.

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What can the plus signs (+) in the Email Analytics Overview page mean?

• A.The campaign has child campaigns (e.g., recurring or A/B test emails).
• B.The plus sign can be expanded to show the preview.
• C.The campaign was sent with Send Time Optimization.
• D.These are your most successful campaigns.

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How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

• A.Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
• B.Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
• C.Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
• D.Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

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A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send?

• A.Order delay notification
• B.Membership upgrade
• C.Abandoned cart
• D.Password retrieval message

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You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?

• A.Your API credentials are incorrect.
• B.There is an error in the information provided that needs correcting.
• C.An internal issue occurred and you should try again.
• D.It indicates the call was successful.

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