Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.

• A.As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
• B.It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
• C.Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
• D.Engagement with accounts and contacts is possible only via third party executed campaigns.

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You are using the A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

• A.Unique Click Through Rate
• B.Hard Bounces
• C.Rate of Opened Messages
• D.Sent Messages

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You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.

• A.Recommendations Scenarios
• B.Recommendation Models
• C.Recommendations Model Types
• D.Manage Recommendations

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Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?

• A.Add Custom View Segmentation Configuration Export Software Collection
• B.Add Custom View Marketing Extensibility Export Software Collection
• C.Import Data Marketing Extensibility Export Software Collection
• D.Import Data Segmentation Configuration Export Software Collection

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You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct Answers to this question.

• A.Assign the required roles and restrictions for users.
• B.Activate marketing area for campaign execution.
• C.Maintain marketing areas for custom fields.
• D.Create and configure the marketing areas.
• E.Maintain marketing areas in the Provider Credentials app.

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