You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.
Correct Answer: A,B,C
SAP Emarsys provides several form types to collect contact data: * Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name. * Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options. * Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details). * Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation. * Option E:Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).
Question 2
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month. Where can you find this report in Analytics?
Correct Answer: B
To view an engagement summary for Mobile Engage Push and SMS channels: * Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month. * Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement. * Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries. * Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).
Question 3
You want to create a trigger in order to send a password reset email. Which data management option do you need?
Correct Answer: B
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is "External Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email. * Option A (Form Settings > Opt-in Invitations and Interests):This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets. * Option C (Channels > Triggered Email):While "Triggered Email" suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under "Channels." * Option D (Field Editor):This is for managing contact fields in the database, not for setting up triggers. The official SAP Emarsys documentation, specifically the "External Events" section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).References:SAP Emarsys Customer Engagement Help Portal - "External Events" (https://help.emarsys.com/). In SAP Emarsys, to send a password reset email, you need to create aTriggered Emailcampaign that is activated by anExternal Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request. Steps to Implement a Password Reset Email: * Create an External Event: * Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset. * Set Up a Triggered Email Campaign: * Develop an email template designed for password resets. * Configure a Triggered Email campaign that is linked to the previously created external event. * Integrate with Your System: * Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset. This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.
Question 4
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?
Correct Answer: B
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window: * Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other. * Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise. * Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement. * Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).
Question 5
Which of the following functionalities is NOT available in the Email Basics tab as a standard option for email campaign configuration?
Correct Answer: B
In the Email Basics tab of SAP Emarsys: * Option B:Correct. There's no checkbox to insert an "Unsubscribe" link; it's automatically included in the footer for compliance, not an optional toggle. * Option A:Incorrect. You can set a custom reply-to address. * Option C:Incorrect. A custom "From" address is configurable. * Option D:Incorrect. A "Show Online version" link checkbox is available.The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).
