You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.

• A.As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.
• B.You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
• C.As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.
• D.Merged branches are always combined with an OR condition.

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In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

• A.Marketing: Contact
• B.Marketing: Corporate Account
• C.Marketing: Interactions
• D.Marketing: Contact and Corporate Account

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When importing actual data from SAP ERP, where is the data associated to the campaign shown?

• A.Spend area
• B.Content area
• C.Collaboration area
• D.Performance area

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Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

• A.Segmentation model
• B.Interaction Type
• C.Segmentation profile

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Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

• A.Call qualification
• B.Marketing lead management
• C.Sales orders
• D.Activities for sales
• E.Tickets

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