You want to create a calculated indicator. What attributes from the customer schema can you use? Note:
There are 3 correct answers to this question.

• A.Actions
• B.Segments
• C.Activity indicators
• D.Profile
• E.Events

Comment: *

Name: *

Email: *

Verification: *

What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.

• A.Run marketing campaigns on social media platforms.
• B.Run targeted email campaigns based on customer activities and preferences.
• C.Update customer loyalty level in a loyalty system.
• D.Merge incoming customer data from ERP backend.
• E.Import customer contacts from CRM systems.

Comment: *

Name: *

Email: *

Verification: *

Which of the following is always required to create a segment?

• A.Activity schema
• B.Audience
• C.Activity indicator
• D.Profile data

Comment: *

Name: *

Email: *

Verification: *

Which features of SAP Customer Data Platform can be used to perform verification and transformation of ingested data? Note: There are 3 correct answers to this question.

• A.Extensions
• B.Normalization
• C.Validation
• D.Certification
• E.Modification

Comment: *

Name: *

Email: *

Verification: *

Which of the following merge rules must be defined at attribute level?Note: There are 2 correct answers to this question.

• A.Decide whether to override existing data, based on the quality of the incoming and existing data
• B.Decide whether to concatenate the incoming value with the existing value of the same attribute
• C.Decide whether more than one value can be saved for an attribute
• D.Decide what to do if a data conflict occurs for an identifier attribute

Comment: *

Name: *

Email: *

Verification: *