A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements?
Choose 2 answers

• A.Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
• B.Use the out-of-the-box preference center in Marketing Cloud.
• C.Create a custom preference center that updates the records in Sales Cloud.
• D.Create a Journey activity to update the records in Sales Cloud.

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During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 2 answers

• A.How often do you update surveys?
• B.How many survey responses would you anticipate in a peak 24-hour period?
• C.Will the teams need the ability to change designs?
• D.Does the team need front-end development capabilities?
• E.Will you ever have more than nine possible answers for a survey question?

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A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The company is concerned about its service agents' productivity, since they will sometimes also require access to Marketing Cloud. The company wants the Solution Architect to implement a solution that lets agents authenticate and access all systems with the least possible clicks. The company wants agents to confirm their identity using multi-factor authentication (MFA) upon logging in to either system.
Which three activities does the Solution Architect need to complete in order to meet the company's requirements?
Choose 3 answers

• A.Configure Marketing Cloud Connect,
• B.Enable SSO on both Service Cloud and Marketing Cloud.
• C.Define which system is acting as an identity provider (IDP).
• D.Enable MFA on the identity provider (IDP).
• E.Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP).

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A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers

• A.Set tracking site preference for each storefront
• B.Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
• C.Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
• D.Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud

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Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers

• A.Need access to all external data in near real-time
• B.The external data is changing frequently
• C.Accessing external data using workflows and triggers
• D.Need real-time access to a small fraction of external data
• E.Integrating external data without writing custom code

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