Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.
What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?

• A.Create three moments that matter, where top leaders will be invited to provide feedback.
• B.Create a communication plan based on leaders' interest, influence, and level of support for the work.
• C.Create individual plans for working with top leaders based on their preferred cadence and type of involvement.

Comment: *

Name: *

Email: *

Verification: *

A strategy designer is working with a product team to reach more diverse audiences.
How should the designer make a case for ensuring all future releases meet accessibility standards7

• A.Evaluate competitors' accessibility standards.
• B.Focus rationale on how refactoring later is more expensive.
• C.Plot accessibility standards against impact and difficulty.

Comment: *

Name: *

Email: *

Verification: *

A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don't share a common understanding of customer pain points.
What should the strategy designer create to align stakeholders on the most important customer issues'?

• A.Service blueprint
• B.Journey map
• C.Data dashboard

Comment: *

Name: *

Email: *

Verification: *

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

• A.In a walking deck with video clips from research sessions
• B.In a 'How Might We" statement to encourage new ideas
• C.In an insights workshop with plenty of time for group discussion

Comment: *

Name: *

Email: *

Verification: *

Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?

• A.Test-driven development
• B.Product value proposition
• C.Digital marketing plan

Comment: *

Name: *

Email: *

Verification: *