Northern Trail Outfitters (NTO) wants to start a loyalty program to reward repeat customers. The program will track every item a customer has bought and grants them points for discounts. The following conditions will exist upon implementation:
Data will be used to drive marketing and product development initiatives.
NTO estimates that the program will generate 100 million rows of date monthly.
NTO will use Salesforce's Einstein Analytics and Discovery to leverage their data and make business and marketing decisions.
What should the Data Architect do to store, collect, and use the reward program data?

• A.Create a big object in Einstein Analytics to capture the Loyalty Program data.
• B.Create a custom object in Salesforce that will be used to capture the Reward Program data.
• C.Create a custom big object in Salesforce which will be used to capture the Reward Program data for consumption by Einstein.
• D.Have Einstein connect to the point of sales system to capture the Reward Program data.

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Universal Containers (UC) is migrating from a legacy system to Salesforce CRM, UC is concerned about the quality of data being entered by users and through external integrations.
Which two solutions should a data architect recommend to mitigate data quality issues?

• A.Leverage picklist and lookup fields where possible
• B.Leverage Apex to validate the format of data being entered via a mobile device.
• C.Leverage validation rules and workflows.
• D.Leverage third-party- AppExchange tools

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Which two statements are accurate with respect to performance testing a Force.com application?

• A.All Force.com applications must be performance tested in a sandbox as well as production.
• B.A performance test plan must be created and submitted to Salesforce customer support.
• C.Applications with highly customized code or large volumes should be performance tested.
• D.Application performance benchmarked in a sandbox can also be expected in production.

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Universal Containers (UC) is a business that works directly with individual consumers (B2C). They are moving from a current home-grown CRM system to Salesforce. UC has about one million consumer records. What should the architect recommend for optimal use of Salesforce functionality and also to avoid data loading issues?

• A.Create one Account and load individual consumers as Contacts linked to that one Account.
• B.Load all individual consumers as Account records and avoid using the Contact object.
• C.Create a Custom Object Individual Consumer c to load all individual consumers.
• D.Load one Account record and one Contact record for each individual consumer.

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Universal Containers (UC) is using Salesforce Sales & Service Cloud for B2C sales and customer service but they are experiencing a lot of duplicate customers in the system. Which are two recommended approaches for UC to avoid duplicate data and increase the level of data quality?

• A.Use Duplicate Management.
• B.Use an Enterprise Service Bus.
• C.Use Data.com Clean
• D.Use a data warehouse.

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