LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

• A.When was the last time a prospect was emailed in their current email provider.
• B.Identify the currently mailable and unmailable prospects in their current email provider.
• C.How many emails a month were sent from the current email provider
• D.The date LenoxSoft last compared data between the email provider and Salesforce.

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Which are true about Engagement Program

• A.If a prospect is removed from a list that a program uses, that prospect stops moving through the program
• B.A single rule step can evaluate up to five conditions
• C.If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
• D.When no new prospects are added to or processed in a program for 30 days, it becomes inactive
• E.If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
• F.When no new prospects are added to or processed in a program for 365 days, it becomes inactive
• G.When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

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What type of fields are not supported by the Marketing Cloud Account Engagement sync

• A.Text Area (Rich)
• B.Formula
• C.Date/Time
• D.Lookup Relationship
• E.External Lookup Relationship
• F.Date/Time
• G.Geolocation
• H.Time

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LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

• A.Send the prospects an email to see if their email addresses are valid.
• B.Add the prospects to a "Bounced Prospects" list for suppression.
• C.Ensure the Do Not Email field on the prospects is selected.
• D.Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

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"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

• A.Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
• B.Add contacts to the program's Campaign as campaign members.
• C.Use the Add to Nurture action on page layouts.
• D.Use the Add to List completion action on forms.

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