Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)

• A.Multi-Org Connector does not support the OOTB Preference Center
• B.Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
• C.The OOTB Preference Center does not support Person Account
• D.The OOTB Connector cannot update Salesforce Sale Cloud Directly

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The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers

• A.Personalization strings map to attributes or data extension fields.
• B.Words or phrases used may trigger spam filters.
• C.Grammar and spelling in the email text is correct.
• D.Correct syntax is used on any AMPscript in the email's code.
• E.Each content block specified in a dynamic content rule exists.

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Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

• A.Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• B.Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• C.Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
• D.Create three distinct Attribute Groups that link each data extension directly to Contacts.

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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

• A.Google Analytics 360
• B.Web Analytics Connector
• C.Audience Studio
• D.Data Studio

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What statements are correct regarding Attribute Groups?
Choose 2 answers

• A.They link data extensions to subscriber lists.
• B.They link data extensions to contacts.
• C.They link data extensions to other data extensions.
• D.They link subscriber lists to contacts.

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