A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

• A.The customer will be able to use Reports and Campaigns as audiences.
• B.Email Sends will fail if the Contact ID or Lead ID is not included.
• C.Tracking Data will not be returned to the Sales Cloud email recipient.
• D.The customer will be unable to use synchronized data extensions.

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Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

• A.Replace the current data extension with a new data extension configured with a Retention Period.
• B.Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
• C.Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
• D.Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

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NTO has to import a file that will be different every time.
What method should be used?

• A.Add Only
• B.Update
• C.Add and Update
• D.Overwrite

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Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

• A.Einstein Engagement Scoring
• B.Advertising Studio
• C.Google Analytics 360
• D.Mobile Studio

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A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

• A.An automation that queries the Unsubscribe data view.
• B.An automation that queries the Complaint data view.
• C.An automation that generates the Unsubscribe Event Extract.
• D.An automation that generates the Complaint Tracking Extract.

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