A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

• A.Sync all custom objects to Marketing Cloud and recreate the reports for sending.
• B.Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
• C.Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
• D.Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

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Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

• A.Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
• B.Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
• C.Replace the current data extension with a new data extension configured with a Retention Period.
• D.Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

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Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

• A.They should have one dedicated IP address for every 100,000 messages send per month.
• B.They should have a shared IP since their volume is under 500,000 messages per month.
• C.They should have one SAP for transactional sends and another for commercial sends.
• D.They should send at least 250,000 messages per month to maintain their sender reputation.

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A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

• A.Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
• B.Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
• C.Engagement Split > Send email > Wait By Duration > Random Split > Send email
• D.Decision Split > Send email > Engagement Split > Send email

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Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A.Email Performance Over Time Report
• B.Campaign Email Tracking Report
• C.Account Send Summary Report
• D.Email Send Report

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