Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A.Create folders for each type of uploaded content.
• B.Optimize the way content is stored with a naming convention.
• C.Import all content up front, rather than piece by piece.
• D.Plan for content to be used cross-channel, eliminating duplicates.

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Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

• A.Create a data extension with email address as non-nullable; reply date and response fields as nullable.
• B.Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
• C.Create a data extension with email address, reply date, and response fields as non-nullable.
• D.Create a data extension with email address, reply date, and response fields as nullable.

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Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?

• A.Custom Workflow
• B.Standard Workflow
• C.Multi-Team Workflow
• D.Two-Step Workflow

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A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

• A.Email Send Wizard
• B.User-initiated email message
• C.Email templates
• D.HTML Paste

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Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

• A.Remove existing user mappings, attribute mappings, and tracking subscriptions.
• B.Update query activities that reference the synchronized data extensions.
• C.Configure Multi-Org settings to account for two production instances in Setup.
• D.Rename and delete sandbox synchronized data extensions before connecting.

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