A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

• A.Select the update type "Overwrite"
• B.Select the update type "Add Only"
• C.Ensure the data extension has a Primary Key
• D.Select the update type "Add and Update"

Comment: *

Name: *

Email: *

Verification: *

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

• A.Set up a default value for the column
• B.Ensure the Nullable property is unchecked for the First Name and Last Name columns
• C.Make the First Name and Last name columns Primary Keys
• D.Check the Nullable property for the First Name and Last Name columns

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

• A.Manage Files in File Transfer.
• B.Configure Field-Level Encryption in import file.
• C.Specify character encoding in import file.

Comment: *

Name: *

Email: *

Verification: *

What is an Automation Studio activity? (Choose 3)

• A.Triggered Send
• B.Transfer File Activity
• C.Wait Activity
• D.Send Email
• E.A/B Test Send Activity

Comment: *

Name: *

Email: *

Verification: *

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

• A.Link Tooltip
• B.Link Tracking Alias
• C.Link Conversion Tracking
• D.Link Help Text

Comment: *

Name: *

Email: *

Verification: *