Which activity should be used for multivariate content testing within Journey Builder?

• A.Content Split
• B.Random Split
• C.Engagement Split
• D.Decision Split

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Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

• A.Contact Builder > All Contacts > Email
• B.Email Studio > Email > Tracking > Sends
• C.Analytics Builder > Reports > Email Send Report
• D.Studio > Email > Subscribers > All Subscribers

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Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

• A.IP Whitelisting
• B.Advanced Audit Trail
• C.Field Level Encryption
• D.Single Sign on Authentication

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Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

• A.Select the channels (Emails, Push, SMS) to report on then click Activate
• B.Select one of the Predictive Algorithms then click Deploy
• C.Click Activate and wait for an email notification
• D.Click Deploy and results are available immediately

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A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

• A.Custom roles can only be edited by the user who created the role initially.
• B.Custom roles areavailable on their Marketing Cloud account.
• C.Custom roles override an individual user's granular permission assignments.
• D.Custom roles are only available within the business in which they were created.

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