Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

• A.Create a user-initiated message to logged-in customers to send once the website is restored.
• B.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• C.Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
• D.Create and send an apology email that includes a discount for a future purchase to all customers

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As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

• A.Build an email as one image, with all text saved in the brand font.
• B.Use a web-safe font for text that closely matches the brand's custom font.
• C.Edit an email's HTML to list the custom brand font in the style tag's font-family property.
• D.Build an email using multiple images, with all text saved in the brand font.

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Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

• A.Dynamic Content Block
• B.CloudPage forms Content Block
• C.Email Form Content Block
• D.Reference Content Block

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A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

• A.Deselect 'Enable Username and Password for Web Services'
• B.Deselect 'Exclude API Users From Password Expiration'
• C.Select 'Enable Audit Trail Data Collection'
• D.Select 'Identity Verification'

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What are entry source types for Journey Builder?

• A.Data Extension, Email List, API Event, Date Based Event
• B.Data Extension, Salesforce Community, GA360, Email List
• C.Data Extension, CloudPages, Email List, API Event
• D.Data Extension, Audience Studio, API Event, Date Based Event

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