Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

• A.Configure activities within Automation Studio to update the purchase data.
• B.Utilize Entry Data on a Decision Split within Journey Builder.
• C.Use Data Designer in Contact Builder to relate the two data extensions.
• D.Create a Data Relationship in Email Studio to relate the two data extensions.

Comment: *

Name: *

Email: *

Verification: *

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)

• A.Enable Triggered Sends on the Lead Object in configuration.
• B.Create the Triggered Send Definition in the Sales Cloud.
• C.Write an Apex Trigger on the Lead Object.
• D.Create the Triggered Send Definition in the Marketing Cloud.
• E.Put a SOAP API in place via the Marketing Cloud API.

Comment: *

Name: *

Email: *

Verification: *

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

• A.Create an exclusion data extension populated with the identified subscribers.
• B.Create a suppression list populated with the identified subscribers.
• C.Query contacts from the Einstein Engagement Frequency data extension when creating the send.
• D.Import the identified subscribers into a list when creating the send.

Comment: *

Name: *

Email: *

Verification: *

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?

• A.HTML
• B.CSS
• C.AMPScript
• D.SQL

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

• A.Dynamic Content
• B.AMPscript
• C.Personalization Strings
• D.External Content

Comment: *

Name: *

Email: *

Verification: *