Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

• A.Create a new business unit for the new brand.
• B.Request a second SAP for the existing business unit.
• C.Request a Private Domain to be added to the existing business unit.
• D.Implement a new SSL Certificate for the new brand.

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A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A.Use personalization strings created by selecting the data extension.
• B.Use AMPscript variables created from each field in the data extension.
• C.Use Dynamic Content rules to select a content area for each subscriber.
• D.Use Guide Template Language created for each field in the data extension.

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A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

• A.Leverage the Decision Split and create a Custom Activity.
• B.Leverage the Engagement Split and the Update Contact Activity.
• C.Use a landing page to record the click in the data extension.
• D.Use a landing page to record the click and trigger an email.

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A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

• A.How are the subscribers identified in your web analytics?
• B.How long after the behavior occurs will a subscriber need to enter a journey?
• C.How many messages should be included in each journey?
• D.Should customers exit the journey when the goal is met?
• E.Should a single customer exist in multiple journeys at the same time?

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A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to findsubscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

• A._Complaint
• B._Subscribers
• C._Unsubscribe
• D._BusinessUnitUnsubscribes

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