Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

• A.Normalizing data to reduce redunancy
• B.Verifying all data extensions have a sendable value
• C.Verifying each data extension has the required Email Address field populated
• D.Assigning data relationships and primary keys across all channels
• E.Verifying data address marketing needs

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Which activity is required before a compressed file can be imported?

• A.Decompress File
• B.Data Extract
• C.Import File
• D.File Transfer

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A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?

• A.SELECT * FROM _Open WHERE ListID = '1234'
• B.SELECT * FROM_Open WHERE JobID = "1234"
• C.SELECT SubscriberID FROM _Open WHERE JobID = "1234"
• D.SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

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Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

• A.Populations should be used for segmentation
• B.Populations need to be added to an Attribute Group.
• C.Populations are used to create large subgroups Contacts.
• D.No more than three Populations should be created.

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A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?

• A.Append EmailAddress to the URL as an encoded parameter.
• B.Use the AMPscript CloudPagesURL function.
• C.Append SubscnberKey to the URL as an encoded parameter.

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