Free Salesforce Marketing-Cloud-Email-Specialist Exam Dumps Questions & Answers

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

• A.  Make the call-to-action button that links to the feedback form bigger and with red background
• B.  Replace call-to-action with interactive Email Form
• C.  A Salesforce Survey block called in by an AMPscript function.

Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

• A.  Email Performance Over Time
• B.  Account Send Summary
• C.  Email 5ends by User

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

• A.  Filter the data based on a specific date range.
• B.  Use Einstein engagement scores to identify affected users.
• C.  Query the data using a specific date range parameter

Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

• A.  Is Sendable
• B.  Primary Key
• C.  Nullable

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

• A.  Frequency Split
• B.  Path Optimizer
• C.  Scoring Split