Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?

• A.Primary Key
• B.Subscriber Key
• C.System Preferences
• D.Subscriber Attributes

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What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

• A.A way to Unsubscribe
• B.Physical Mailing Address
• C.A link to the sender's website
• D.Any Mailing Address

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A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

• A.Click Through Rates
• B.Bounce Rate
• C.Influenced Revenue
• D.List Growth Rates

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Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

• A.Random Split
• B.Decision Split
• C.Engagement Split
• D.Filter Activity

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Which three content blocks do you need to create using AMPscript to enable personalization?

• A.Full Name, Introduction, Conclusion
• B.Greeting, Introduction, Conclusion
• C.First Name, Introduction, Conclusion
• D.Greeting, First Name, Last Name

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