Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

• A.Include Hero_CTA1 In the filename for each Hero Image.
• B.Add "Hero_CTAn to the Tracking Alias field for each link.
• C.Include "Hero_CTA" in the Link Tooltip field for each link.
• D.Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

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A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

• A.The file for an import activity must be placed in a folder on a FTP site
• B.The file for an import activity can be on a desktop computer
• C.An import activity can be used in an automation created in Automation Studio
• D.An import activity can be executed manually
• E.The import activity is under Subscribers in the Email Application

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Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

• A.Create a scheduled automation to import the file on a recurring basis with store information.
• B.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• C.Create an automation to begin when information changes on a store object using a workflow rule.
• D.Create a file drop automation to initiate when the store's data extension is updated via import.

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An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

• A.Audience Builder
• B.Contact Builder
• C.Data Filters
• D.SQL Query Activity

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A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

• A.Subscriber can choose to be unsubscribed from all NTO publications.
• B.Subscriber can choose to be removed from the data extension.
• C.Subscriber can choose which publications to unsubscribe from.
• D.Subscriber can choose to resubscrlbe to the list used for the send.

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