A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

• A.Create a measure and a data filter, a filter activity then use a guided send.
• B.Create a filter and a data extension key, an interaction and a triggered send.
• C.Create a filter and a data extension key, an interaction and a user-initiated send.
• D.Create a measure and a data filter, a filter activity then use a triggered send.

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A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

• A.Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
• B.Use Automation Studio Filtering, Messaging, and wait activities.
• C.Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

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Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

• A.Create a Facebook lead capturing form to gain opt-ins
• B.Email all unsubscribed customers asking for them to opt into email again
• C.Ask customers to opt-in at time of purchase online by creating an account
• D.Purchase subscriber lists from a reputable data company
• E.Ask customers to text their email address to a short code to opt-in

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A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?

• A.Ask for detailed demographic information
• B.Use explicit Opt-in for any new web Sign-ups.
• C.Set Expectation on send frequency and scheduled
• D.The customers why they want to receive NTO emails
• E.Automatically Opt-in all new customers.

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An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

• A.Include "RE:", "FWD:'\ "etc." to get the reader's attention.
• B.A/B test the effectiveness of different subjects.
• C.Keep the subject text between 50 and 100 characters long.
• D.Include information relevant to the message in the subject line.

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