Which send process can use Sender Profiles? (Choose 3)

• A.User-Initiated Sends
• B.Test Sends
• C.Triggered Sends
• D.Guided Sends
• E.Simple Automated Sends

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Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

• A.Send an SMS to NTO's entire customer database with a link to subscribe.
• B.Collect emails at offline activities, including in stores.
• C.Send an email to NTO's entire customer database asking for referrals.

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What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

• A.Any Mailing Address
• B.A way to Unsubscribe
• C.Alink to the sender's website
• D.Physical Mailing Address

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A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

• A.Create separate data extensions for each communication type and customize the subscription page.
• B.Create suppression lists for each communication type, and associate the suppression list on the send definition.
• C.Create publication lists for each communication type, and associate the publication list on the send definition.
• D.Create a Boolean field for each communication type in the data extension and update the Profile Center.

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Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

• A.Publication Lists
• B.List Unsubscribes
• C.Journey Builder Sends

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