A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence.
For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

• A.The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
• B.it is not possible to do this, as the naming conventions are different
• C.This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
• D.The client will be able to do this and it will require building three patterns.

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After uploading a standard file into Marketing Cloud intelligence via totalConnect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause thisgap?

• A.All mapped Measurements for a given row have values equal to zero
• B.Main entity is not mapped
• C.The source file does not contain the mediaBuy entity
• D.The file does not contain any measurements (dimension only)

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Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

• A.Every data stream type includes the Medio Buy entity
• B.All data stream types consist of at least one entity
• C.All data stream types share at least one mutual measurement
• D.Each data stream type has Its own main entity
• E.Each data stream type has its own set of measurements

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A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

• A.
• B.
• C.
• D.

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A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

• A.Custom classification
• B.Data Classification
• C.VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
• D.VLOOKUP in Data Stream C. Vlookup will return "MB Name"

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