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Salesforce Certification
Marketing-Cloud-Personalization Exam
Salesforce.Marketing-Cloud-Personalization.v2025-12-15.q88 Dumps

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Question 1

What attribute and value is passed in the event API request for returning server side campaigns? [check]

A.Server side are always returned
B.Server Side messages = 1
C.Source = Server
D.Server side = true

Correct Answer: C

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Question 2

Which three components of a recipe are optional when configuring a new algorithm?

A.Decisions
B.Ingredients
C.Variation
D.Boosters
E.Exclusions

Correct Answer: C,D,E

When configuring a new recipe algorithm, the following components are optional:
* Boosters (Answer D):
* Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
* Exclusions (Answer E):
* Filters out certain items or categories from being recommended.
* Variation (Answer C):
* Enables A/B testing by creating multiple variations of a recipe to optimize performance.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration

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Question 3

What three things does a developer code in web template?

A.Campaign qualification rules
B.HTML and CSS for controlling appearance
C.Client side instructions for rendering
D.Set the control group percentage
E.Defining what can be configured in a campaign

Correct Answer: B,C,E

In Interaction Studio, developers code web templates to enable dynamic and personalized content delivery.
The responsibilities include:
* HTML and CSS for controlling appearance (Answer B):
* Define the structure and styling of the personalized content rendered on the webpage.
* Client-side instructions for rendering (Answer C):
* Add JavaScript or other client-side scripts to control how content interacts with the user on the webpage.
* Defining what can be configured in a campaign (Answer E):
* Developers set up configurable elements in the template, such as text, images, or rules, that can be adjusted by marketers when creating a campaign.
References:
* Salesforce Interaction Studio Developer Documentation - Web Templates

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Question 4

In the user interface what is the visual representation of the data about a single visitor including preference?

A.Unified view of customer
B.unified customer profile
C.Single source of truth
D.Single view of customer

Correct Answer: B

In the user interface of Interaction Studio, theUnified Customer Profile:
* Provides a detailed, real-time view of an individual visitor, including their preferences, behaviors, and interactions across all channels.
* This profile serves as a foundation for delivering personalized experiences.
References:
* Salesforce Interaction Studio Documentation - Unified Customer Profile

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Question 5

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A.Dimensions
B.Channel
C.Directory
D.Catalog

Correct Answer: D

In Interaction Studio, aCatalogrefers to the collection of products, content, and associated metadata, such as categories, tags, brands, genders, styles, keywords, and authors. This comprehensive catalog serves as the foundation for personalized experiences, enabling you to deliver relevant recommendations, offers, and content to your customers.
By effectively managing your catalog, you can:
* Enhance Personalization:Deliver tailored experiences based on customer preferences and browsing history.
* Improve Search Relevance:Optimize search results to help customers find what they're looking for quickly.
* Facilitate Cross-Selling and Upselling:Recommend complementary products and services.
* Enable Dynamic Content:Display relevant content and offers based on visitor behavior.
By leveraging the power of your catalog, you can create more engaging and effective digital experiences.

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