An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

• A.media planner
• B.ad ops
• C.designer
• D.yield manager

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A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?

• A.create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type
• B.create an Account for Home with two Contacts - Electro and Furnito
• C.create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
• D.create Accounts for Home, Electro, and Furnito with Advertiser Record Type

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A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

• A.Ensure that the consultant has the required permission sets and licenses
• B.complete the post install tasks for salesforce insustries communications, media, and energy
• C.raise a support ticket to enable the required permissions
• D.go to setup and click on validaate in the latest release

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A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

• A.it is composed exclusively of custom objects
• B.it is composed of custom objects with no extensions.
• C.it is composed of custom and standard objects.
• D.it is composed exlusively of standard objects

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Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?

• A.add the GAM URL as new CSP trusted site.
• B.create a new named credential to store the GAM endpoint
• C.add the GAM endpoint in the OmniStudio integration procedure
• D.create a new Auth. Provider that specifies the consumer key and consumer secret from GAM

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