Northern Trail Outfitters (NTO) wants to start a loyalty program to reward repeat customers. The program will track every item a customer has bought and grants them points for discounts. The following conditions will exist upon implementation:
- Data will be used to drive marketing and product development
initiatives.
- NTO estimates that the program will generate 100 million rows of date monthly.
- NTO will use Salesforce's Einstein Analytics and Discovery to
leverage their data and make business and marketing decisions.
What should the Data Architect do to store, collect, and use the reward program data?

• A.Create a custom big object in Salesforce which will be used to capture the Reward Program data for consumption by Einstein.
• B.Have Einstein connect to the point of sales system to capture the Reward Program data.
• C.Create a big object in Einstein Analytics to capture the Loyalty Program data.
• D.Create a custom object in Salesforce that will be used to capture the Reward Program data.

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Universal Containers has a public website with several forms that create Lead records in Salesforce using the REST API. When designing these forms, which two techniques will help maintain a high level of data quality?

• A.Do client-side validation of phone number and email field formats.
• B.Prefer picklist form fields over free text fields, where possible.
• C.Ensure the website visitor is browsing using an HTTPS connection.
• D.Use cookies to track when visitors submit multiple forms.

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Northern trail Outfitters (NTO) runs its entire out of an enterprise data warehouse (EDW), NTD's sales team starting to use Salesforce after a recent implementation, but currently lacks data required to advanced and opportunity to the next stage.
NTO's management has research Salesforce Connect and would like to use It to virtualize and report on data from the EDW within Salesforce. NTO will be running thousands of reports per day across 10 to 15 external objects.
What should a data architect consider before implementing Salesforce Connect for reporting?

• A.Maximum number for records returned
• B.OData callout limits per day
• C.Maximum page size for server-driven paging
• D.Maximum external objects per org

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For a production cutover, a large number of Account records will be loaded into Salesforce from a legacy system. The legacy system does not have enough information to determine the Ownership for these Accounts upon initial load. Which two recommended options assign Account ownership to mitigate potential performance problems?

• A.Let a "system user" own all the Account records without assigning any role to this user in Role Hierarchy.
• B.Let a "system user" own the Account records and assign this user to the lowest-level role in the Role Hierarchy.
• C.Let the VP of the Sales department, who will report directly to the senior VP, own all the Account records.
• D.Let a "system user" own all the Account records and make this user part of the highest-level role in the Role Hierarchy.

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Universal Containers would like to remove data silos and connect their legacy CRM together with their ERP and with Salesforce. Most of their sales team has already migrated to Salesforce for daily use, although a few users are still on the old CRM until some functionality they require is completed. Which two techniques should be used for smooth interoperability now and in the future?

• A.Replicate ongoing changes in the legacy CRM to Salesforce to facilitate a smooth transition when the legacy CRM is eventually retired.
• B.Specify the legacy CRM as the system of record during transition until it is removed from operation and fully replaced by Salesforce.
• C.Work with stakeholders to establish a Master Data Management plan for the system of record for specific objects, records, and fields.
• D.Do not connect Salesforce and the legacy CRM to each other during this transition period, but do allow both to interact with the ERP.

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