Which of the following focuses on identifying key customers and developing relationshipswith those customers?

• A.FTL
• B.CRM
• C.ERP
• D.SRM

Comment: *

Name: *

Email: *

Verification: *

Which of the following does research indicate to be true about setting objectives?

• A.most companies set too many
• B.most companies set too few
• C.most companies actually set an appropriate number of objectives
• D.most companies don't have any objectives

Comment: *

Name: *

Email: *

Verification: *

All of the following are reasons why companies introduce innovation to traditionallyfunctional product categories EXCEPT:

• A.increase in the efforts of current competitors to protect or increase their profit margins
• B.a move towards cost reduction practices in industry
• C.increase in the number of competitors
• D.increase in the rate of new product introductions in the market

Comment: *

Name: *

Email: *

Verification: *

Which of the following is not a CRM activity related to prospective customers?

• A.market research
• B.identify the right promotional message
• C.identifying the right contact channel for each segment
• D.audience segmentation
• E.manage customer information to improve customer care

Comment: *

Name: *

Email: *

Verification: *

In an advanced planning system, which of the following modules feeds the master planning module?

• A.Purchasing planning
• B.Demand planning
• C.Distribution planning
• D.Fulfillment planning

Comment: *

Name: *

Email: *

Verification: *