Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features?
Correct Answer: A
Question 67
Which of the following is the key benefit obtained by using technology in supply chain?
Correct Answer: A
Question 68
Which of the following costing approaches directly reflects logistics performance?
Correct Answer: A
Activity-based costing (ABC) is a method that assigns costs to products and services based on the resources they consume. Here's why ABC directly reflects logistics performance: * Cost Allocation: ABC assigns costs to specific logistics activities (e.g., warehousing, transportation, order processing) rather than spreading costs evenly across all products. * Performance Measurement: By linking costs to specific activities, ABC provides insights into the efficiency and performance of each logistics function. * Cost Drivers: Identifying cost drivers helps in understanding the factors that influence logistics costs, enabling better decision-making and process improvements. * Detailed Analysis: ABC allows for a more granular analysis of logistics costs, highlighting areas where performance can be improved to reduce costs. References: * Cooper, R., & Kaplan, R. S. (1991). The Design of Cost Management Systems. Prentice Hall. * Drury, C. (2013). Management and Cost Accounting. Cengage Learning.
Question 69
Avoidance is part of which of the following supply chain management processes?
Correct Answer: D
Question 70
Which of the following techniques is most effective for a company to sell high-volume products to multiple market segments?
Correct Answer: B
Mass customization is a technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. By leveraging advanced technologies and processes, companies can offer products tailored to individual customer preferences while still achieving high-volume production efficiencies. This approach enables companies to cater to multiple market segments by providing a variety of product options, features, and configurations that appeal to different customer needs without sacrificing economies of scale. This method is particularly effective in markets where customers demand both variety and personalized products. References: * Pine, B. J. (1993). "Mass Customization: The New Frontier in Business Competition." Harvard Business School Press. * Tseng, M. M., & Jiao, J. (2001). "Mass Customization." In Handbook of Industrial Engineering (pp. 684-709). Wiley.
