Which of the following is the chief disadvantage to using social media?

• A.In a crisis situation, a company's reputation can be damaged quickly.
• B.A company must establish policies covering social media usage and provide training
• C.A company can lose control of how its corporate logo is used.
• D.You can gather information about what customers want in products.

Comment: *

Name: *

Email: *

Verification: *

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?

• A.Return on engagement
• B.Return on investment
• C.Follower sentiment
• D.Customer loyalty

Comment: *

Name: *

Email: *

Verification: *

A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

• A.Microblogging sites, such as Twitter.
• B.Photo oriented sites, such as Instagram or Pinterest
• C.Content sharing sites, such as Facebook or MySpace.
• D.Professional networking sites, such as Linkedin

Comment: *

Name: *

Email: *

Verification: *

Which of the following is a benefit of social media auditing?

• A.Focus efforts on only the most important social media sites.
• B.Prevent bad data from entering the campaign decision making process.
• C.Maintain a specific style and tone in future social media posts.
• D.Compare your social media presence to your competitors.

Comment: *

Name: *

Email: *

Verification: *

A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available. What kind of business client would best benefit from this social media strategy's?

• A.A franchise restaurant company with 30 locations.
• B.A gourmet food truck selling upscale sandwiches.
• C.An art gallery selling antique paintings.
• D.A mobile pet grooming service.

Comment: *

Name: *

Email: *

Verification: *