Which two of the following are key components of a marketing programme?
(Choose 2)

• A.Defining the message and communicating to the relevant audience.
• B.Identifying the key customers.
• C.Communication to all stakeholders in a similar manner.
• D.Planning and scheduling ongoing communication.
• E.Targeting messages to all IT.

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Which two of these are not core activities of IT Service Continuity Management?
(Choose 2)

• A.Implementing standby arrangements.
• B.Finding the correct offsite backup storage location.
• C.Business Impact Assessment.
• D.Updating ongoing operational procedures.
• E.Appointment and training of fire marshals.

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What are two key operational metrics for release management activities?
(Choose 2)

• A.The number of CIs added to the CMDB (Configuration Management Database) over a period of time.
• B.The number of new hardware releases requested by customers over a period of time.
• C.The number of incremental software releases over a period of time.
• D.The number of problems recorded in the problem management database that are attributable to releases over a period of time.

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What is a key component of an internal SWOT analysis?
(Choose 1)

• A.Holding meetings with competitors.
• B.Holding meetings with customers.
• C.Focusing more on performance weaknesses identified.
• D.Reporting performance weaknesses immediately to the board.

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Which metric would management expect to see and use from configuration management?
(Choose 1)

• A.Number of CIs against SLAs.
• B.Total number of CIs.
• C.Number of incidents logged against CIs.
• D.Number of unauthorised CIs.

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