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  1. Home
  2. Microsoft Certification
  3. MB-260 Exam
  4. Microsoft.MB-260.v2022-06-03.q17 Dumps
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Question 1

As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.
The product owner wants you to make sure that data sources are refreshed daily.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Correct Answer:

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
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Question 2

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Correct Answer: B,C
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
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Question 3

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team's requirement?

Correct Answer: B
Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)
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Question 4

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?

Correct Answer: C
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work-with-business-accounts
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Question 5

You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Correct Answer: A,B
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights
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