You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?

Correct Answer:

Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/

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You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Correct Answer:

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview

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You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

• A.Use the default "CustomerlD* dimension when creating the measure.
• B.Use the default "AccountID" dimension when creating the measure.
• C.Remove the default "AccountlD" dimension when creating the measure.
• D.Remove the default "CustomerlD* dimension when creating the measure.

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Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat
a. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

• A.You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
• B.Your team can set up scheduled refreshes that allow your workflow to run automatically.
• C.Your team needs to manually trigger your custom machine learning workflows.
• D.Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

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You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

• A.Measures
• B.Enrichments
• C.Intelligence
• D.Profiles
• E.Data entities

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