A large retail B2C customer wants to build a 360 view of its customer for its call center agents. The customer interaction is currently maintained in the following system: 1. Salesforce CRM
2. Custom billing solution
3. Customer Master Data management (MDM)
4. Contract Management system
5. Marketing solution
What should a data architect recommend that would help upgrade uniquely identify customer across multiple systems:

• A.Create a custom field as external id to maintain the customer Id from the MDM solution.
• B.Create a custom object that will serve as a cross reference for the customer id.
• C.Store the salesforce id in all the solutions to identify the customer.
• D.Create a customer data base and use this id in all systems.

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UC is building a salesforce application to track contacts and their respective conferences that they have attended with the following requirements:
1. Contacts will be stored in the standard contact object.
2. Conferences will be stored in a custom conference__c object.
3. Each contact may attend multiple conferences and each conference may be related to multiple contacts.
How should a data architect model the relationship between the contact and conference objects?

• A.Create a master detail relationship field on the Conference object.
• B.Create a lookup relationship field on contact object.
• C.Create a master detail relationship field on the Contact object.
• D.Implement a Contact Conference junction object with master detail relationship to both contact and conference__c.

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NTO has a loyalty program to reward repeat customers. The following conditions exists:
1.Reward levels are earned based on the amount spent during the previous 12 months.
2.The program will track every item a customer has bought and grant them points for discount.
3.The program generates 100 million records each month.
NTO customer support would like to see a summary of a customer's recent transaction and reward level(s) they have attained.
Which solution should the data architect use to provide the information within the salesforce for the customer support agents?

• A.Create a custom object in salesforce to capture and store all reward program. Populate nightly from the point-of-scale system, and present on the customer record.
• B.Capture the reward program data in an external data store and present the 12 months trailing summary in salesforce using salesforce connect and then external object.
• C.Provide a button so that the agent can quickly open the point of sales system displaying the customer history.
• D.Create a custom big object to capture the reward program data and display it on the contact record and update nightly from the point-of-scale system.

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A customer wants to maintain geographic location information including latitude and longitude in a custom object. What would a data architect recommend to satisfy this requirement?

• A.Create formula fields with geolocation function for this requirement.
• B.Recommend app exchange packages to support this requirement.
• C.Create custom fields to maintain latitude and longitude information
• D.Create a geolocation custom field to maintain this requirement

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Universal Containers (UC) has deployed Salesforce to manage Marketing. Sales, and Support efforts in a multi -system ERP environment After reaching the limits of native reports & dashboards. UC leadership is looking to understand what options can be used to provide more analytical insights. What two approaches should an architect recommend? Choose 2 answers

• A.AppExchange Apps
• B.Weekly Snapshots
• C.Setup Audit Trails
• D.Wave Analytics

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