LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

• A.The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
• B.The leads have been reassigned to a user who does not exist in that BU.
• C.The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
• D.The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

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If someone opt-out's do we need to delete this Prospect record?

• A.False. It is restricted by law not to email them, but we still can track the activity
• B.Yes, it is restricted by law

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LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

• A.Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
• B.Create a new Salesforce Connector for the Production org
• C.Unverified and delete the Salesforce connector for the Sandbox org
• D.Rename the Salesforce connector for the Sandbox org
• E.Delete all data from the Sandbox org

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"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

• A.Create a static list to segment the prospects, and then schedule email list sends with completion actions
• B.Create an automation rule with rules to segment the prospects and actions send the emails
• C.Create a list using a segmentation rule, then use completion actions on a form for the actions
• D.Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

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An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

• A.Run a dynamic list based on the Marketing Cloud Account Engagement campaign
• B.Look for the original list based on the Marketing Cloud Account Engagement campaign
• C.Run an automation rule based on the Marketing Cloud Account Engagement campaign
• D.Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

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